Geo-Mapping Technologies Help Target Sales Prospects

(York, 2012)

     The Hawaii Air National Guard has implemented a system known as geo-mapping to improve mission planning support. In this process, they will share the collected information to their Pacific Rim allies to leverage the Eagle Vision data (Telos to deliver... 2009). But it is not just the largest companies that keep an eye out over the entire country on where to take their business.  Small companies like The Tea Collection use geo-mapping software to decide the best locations across the nation to open their wholesale locations.  The company uses design software to come up with fabric designs and garment designs for children's clothes.  Their clothing fuses modern designs with fashion from cultures from all over the world.  The company was founded in 2002 by entrepreneur Leigh Rawdon and seamstress Emily Meyer, with a vision to start a successful company.  Rawdon already had the mind of an entrepreneur when her father taught her to spell the word when she was in second grade.  Meyer began sewing at the age of three.

     The Tea Collection does not limit itself to the community in which they started.  Without being a national chain, they are able to have a few locations scattered in the best locations across the country.  Their geo-mapping software shows the locations with best demographics for them to have a business.  The software also shows which of those locations are not already saturated with children's clothing.  They can choose the best location for their place of business without even stepping foot in another state.  However, it would be wise to put boots on the ground (or just use Google Maps Street View) to see if a location is clearly visible from the road.

     As long as The Tea Collection chooses locations that are optimal for their business and economical to travel to, they should be able to conquer the challenge of their software program.  As long as the company continues to make money, they should continue using geo-mapping and design software to create more products for more markets all over the United States.  They need to find the best locations to sell their products, but when they open in all those locations, they need to make new products for the next best market available for them.

Telos to Deliver Secure, Geomapping Imagery Visualization Solution to Hawaii Air National Guard. (2009, October 6). Business Wire. Retrieved from http://db24.linccweb.org/login?url=http://go.galegroup.com.db24.linccweb.org/ps/i.do?id=GALE%7CA209093668&v=2.1&u=lincclin_spjc&it=r&p=ITOF&sw=w&asid=f156ce0b91de4b1aad685cdccf82ca56

York, J. (2012, June 13). FPU Class Finder Geo-Mapping. Retrieved from Lampo Licensing website: http://www.developwithpurpose.com/geo-mapping/